Endemic
Gelada of the Simien
The world's only grass-grazing primate. Found nowhere else on Earth.
Building since long before this page·Made in Addis
Ethiopian hospitality runs on screenshots, phone calls, and trust falls.We're building the layer beneath all of it.
Aman is the first AI-native, trust-first hospitality OS built for Ethiopia — connecting every traveler, every provider, and one day every public system into a single transparent ecosystem.
$7.4B
Ethiopian tourism opportunity by 2030
120M+
Population — 2nd largest in Africa
9
UNESCO World Heritage sites
1
Unified AI-native platform — Aman
One platform for everyone in the journey
HotelsLodgesResortsDriversTour guidesTranslatorsRestaurantsRide providersExperience operatorsCultural hostsConciergesTrip plannersHotelsLodgesResortsDriversTour guidesTranslatorsRestaurantsRide providersExperience operatorsCultural hostsConciergesTrip planners
The Country We're Building For
Imagine the trip
before you plan it.
Ethiopia isn't a destination — it's thirteen of them. Wildlife found nowhere else, geology that breaks every rule, and a civilization older than most maps. Aman makes every one of them reachable.
Geology
Dallol, Danakil
The hottest inhabited place on Earth. Neon sulfur springs that look extraterrestrial.
UNESCO
Lalibela
Eleven churches carved downward into solid rock. 12th century. Still in daily worship.
Culture
Omo Valley
Sixteen indigenous nations. A cultural depth measured in millennia.
Wilderness
Simien Highlands
Africa's roof. Jagged escarpments where the gelada and walia ibex roam.
Origin
The Coffee Ceremony
Where coffee was born. A three-hour ritual no machine will ever replicate.
“The cradle of humankind, the source of the Nile, the birthplace of coffee. And still — the most underbooked country in Africa.”
See how we're unlocking it→One Platform, Three Sides
Hospitality in Ethiopia runs on screenshots,
phone calls, and trust falls.
Booking.com indexes 4% of Ethiopian inventory. The other 96% lives in Telegram groups, WhatsApp screenshots, and word-of-mouth. Aman replaces all of it with one intelligent layer — for travelers, for providers, and for the businesses behind them.
For Travelers
A trip planner that speaks Amharic, pays in Birr, and answers at 2am.
Every hotel, ride, guide, restaurant, and experience — verified, bookable in one flow, with an AI concierge fluent in your language and ours.
Amharic-native AI
Concierge that thinks locally
Verified everything
No ghost listings, ever
Telebirr-native
Pay how Ethiopia pays
For Providers
Your hotel, ride, or tour — finally on its own dashboard.
Earnings · This month+24%
$15,840paid out weekly
Occupancy87%
Response rate4.2 min
Guest reviews4.9 / 5
Hotels, resorts, drivers, guides, trip operators, translators — one transparent ledger. No middlemen. No mystery commissions.
For Foreign Business
Expanding into Ethiopia? We're the soft-landing layer.
Premium concierge for diplomats, corporates, NGOs, and founders: company setup, housing, translation, transport, vetted local partners — handled.
Company registrationDiplomatic housingVetted local partners24/7 in-country support
The Long Arc
Today, a marketplace.
Tomorrow, the infrastructure.
We didn't start Aman to win an application. We started it because Ethiopia deserves a hospitality layer built by people who understand it. The roadmap is the same with or without the spotlight — accelerators help us get there faster.
- 01 · Pre-eTAP
Built from conviction
Aman started before any accelerator existed for us. Hundreds of providers onboarded, AI concierge live, dashboard shipping.
- 02 · 2026
Marketplace at scale
1,000+ verified providers across hotels, rides, guides, and experiences. Telebirr-native payouts. Amharic-first AI.
Live now - 03 · 2027–28
Hospitality OS
Open API for tour operators, embassies, and corporates. Real-time tourism analytics for the Ministry of Tourism.
- 04 · 2030
The national layer
Centralized hospitality API of Ethiopia. Pan-African expansion through partner economies on the same rails.
Why this team, why now
Built locally.
Aligned with Digital Ethiopia 2030.
Booking and Airbnb optimize for the global average. Telegram brokers optimize for their cut. We optimize for one country — its languages, payment rails, regulations, and the providers whose families depend on getting paid this week.
Amharic at the soul
Not a translation layer. A model that thinks in the language travelers and providers actually use.
Telebirr-native rails
Built on the payment system 40M Ethiopians already trust — not bolted on as an afterthought.
Verified, not aggregated
Every provider personally onboarded. No scraped listings, no ghost rooms, no surprise commissions.
Provider-first economics
Transparent ledger, weekly payouts. Providers see exactly what they earn, and why.
Open to founders, partners & believers
Build the layer beneath
Ethiopia's next economy.
We're hiring believers, raising patient capital, and looking for the partners who want to put real Ethiopian infrastructure on the map. If any of those is you, the conversation starts below.
Investors
Ethiopia's hospitality is the largest unbuilt vertical in Africa. We're the team building it.
Request the deck
Partners
Hospitality operators, payment providers, telcos, agencies — let's expand the network together.
Start a conversation
Government & policy
Aligning private infrastructure with public ambition. Digital Ethiopia 2030 is a roadmap we share.
Schedule a briefing